Released on: March 18, 2008, 5:52 am

Press Release Author: www.freeearningtips.com

Industry: Internet & Online

Press Release Summary: In order to determine which advertising and marketing efforts
are effective you must have ways to measure the results of those efforts. Alerts and
instant notifications can be instrumental in monitoring search engine position,
trademarked terms, monitoring competitors and staying abreast of online occurrences.
And, of course, the notification can be used for \"ego searches\".

Ego Searches
What is an ego search? Find out where your name or company is mentioned, view forum
posts or online articles that mention your name or company.

Trademarks
The best offense is a good defense. By monitoring newsgroups or search engines for
trademarked terms, you often head off a future conflict. As a trademark owner, it is
your responsibility to actively protect your mark. Otherwise, you could lose your
trademark rights. Monitoring tools send immediate notification should any suspected
trademark infringements occur.

Search Position
Statistics show that more than 85% of Internet users find web sites with the help of
the search engines. Therefore, a website\'s search engine position is crucial to its
success. Prudent webmasters regularly check their search engine position. Monitoring
fluctuations and re-indexing of major search engines affects keyword terms and
phrases. Monitoring of positions will alert webmasters to any shifts before sales
decline.



Press Release Body: competitor Watch
Monitoring newsgroups for mentions of competitors may allow you opportunities to
chime in and offer an alternative solution in a helpful, friendly way. Knowing
exactly what your online competitors are doing provides a competitive edge that can
be used to your advantage.

Website Downtime
Accessibility is the most critical measure of your website\'s performance. If
customers can\'t access your site, they can\'t shop; and if they can\'t shop, they
can\'t buy. More important, your business could gain a bad reputation among your
customers, which translates into negative word of mouth and even worse, if you're
highly visible, negative press? So regardless of what else you monitor, you want to
monitor websites for downtime.


Take a look at the various tools available and how they can be used to keep you
current on relevant issues.

WebAlerts - Receive email updates of the latest relevant Google results based on
your choice of query or topic. Alerts can be sent based on information in Google
News, Google Searches or both.
http://www.google.com/webalerts

PubSub - PubSub matches your requests against new information as it appears real
time. Searches can be categorized to search, blog entries, SEC/EDGAR Filings, press
releases, news group posts or flight delays.
http://www.pubsub.com

Ego Alerts - Google news search turned into an RSS feed.
http://www.justinpfister.com/gnewsfeed.php


EBay Alerts - EBay Alerts monitoring will create an RSS feed to monitor EBay
auctions for specific keywords or phrases. When a new item that contains those
keywords is added to EBay you will receive notification via your RSS feed!

Amazon Alerts - Generate a URL which you can use to automatically search Amazon.com
with your favorite RSS news reader. It will automatically update you when new items
meet your search criteria. I personally use it to look for new books on topics I\'m
interested in, and I have the defaults set to do the same, but you can adjust it to
search any of Amazon\'s stores. You can also adjust the search order and what kind of
items you wish to search.

Internet Seer - InternetSeer remotely monitors your website to insure that your site
is available 24/7. If InternetSeer is unable to reach your site, we will send you an
immediate e-mail alert that your site is unreachable.

NetNewsTracker - NetNews Tracker is a clipping service for Usenet newsgroups.
Newstracker searches newsgroups twice daily for any specified words or phrases and
delivers alerts via e-mail. Newstracker can be used to monitor newsgroups for names,
company names, products, URLs, or any other topic of interest.

Other Suggested Resources -
Monitoring Tools - Monitoring Tools is a directory of online monitoring tools and
applications
http://www.monitoring-tools.net

Monitoring Software - Monitoring Software is a collection of downloadable monitoring
software solutions.


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